NSW Government consolidates media account with OMD

Calum Jaspan

July 13, 2022 1:39

The New South Wales government has consolidated its master media account with Omnicom Media Group agency, OMD after a lengthy tender process.

The Department of Customer Service (DCS) has awarded OMD the Media Agency Services (MAS) account after a 12 month process, which was eventually whittled down to a final two including UM. Both were incumbent on parts of the account.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Department of Customer Service Kim Hamilton MAS Media Agency Services NSW Government OMD OMG Omnicom Media Group Sian Whitnall William Murphy

2 COMMENTS

Be graceful in defeat 15 Jul 22

Such a shame to see IMAA’s response to this news. IMAA were able to pitch if they had the capabilities but consolidation and holding group buying power has helped save NSW tax payers millions which is something IMAA wouldn’t have been able to compete with.

3 Likes

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Mike 14 Jul 22

Great win for OMD. But “save tax payers $100m over three years”??? Please

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