NSW Health launches ‘save the date’ vaccination app

GPY&R Sydney and sister digital agency VML are behind a new app for NSW Health to remind parents to vaccinate their children.

The ‘Save the date’ app, which can be downloaded from iTunes and Google Play, features information on the importance of vaccinating on time, and tools that allow users to create a personalised schedule for their children featuring name, age, profile photo and doctor’s information.

The app launch has been supported by a TV, outdoor, print and online push.