NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push
NSW is to turn up the shock factor with a campaign of computer-generated images illustrating the cellular damage caused by smoking.
The state’s Cancer Institute is to revive and adapt the UK’s graphic “Mutations” campaign from 2012 for local audiences in its next anti-tobacco push.
The new campaign was developed by creative agency Bastion, which has an $11 million, two-year agreement with the Cancer Institute, covering anti-tobacco, cancer screening and anti-vaping campaigns.
If cigarettes kill you – why is the government so against it. Is the smoker better off dead to the government because if they live to be old the government will pay hundreds of thousands of dollars to them in the old age pension – if you die young the government will be saving money?
Interesting.
Back in 2013 CINSW attempted to run this but walked back the ‘15’ and it became ‘every cigarette’.
There was significant conjecture internally on the strength of the ‘15’ data.