NSW Rural Fire Service re-appoints JWT to creative account

The NSW Rural Fire Service has re-appointed WPP’s J. Walter Thompson (JWT) Sydney as its creative agency of record for another three years.

For its next campaign, due ahead of next summer’s bushfire season, the message will focus on improving the quality of bush fire preparation and highlighting the personal responsibility taken by individuals living in at-risk households across the state.

JWT has held the account for six years