Nunn Media takes majority stake in Brisbane-based Thump Media
Matt Nunn: "We saw an opportunity for growth"
Independent media agency Nunn Media has taken a majority stake in Queensland-based Thump Media.
Founded and wholly owned in 2015 by managing director Chris Franke, who previously held sales roles at AAP and News Corp, Thump Media now operates from offices in Brisbane and Sydney and employs 27 people.
Chris Franke will now become a partner in Nunn Media
Franke will now hold the title of CEO of Thump Media, which will retain its brand and business structure. Nunn’s founder, Matt Nunn, told Mumbrella the deal is focused on growth rather than consolidation through headcount reduction.
Speaking to Mumbrella, Nunn said: “It’s increasingly difficult for independent media agencies to grow and scale today without a strong foundation in data, technology, and artificial intelligence. Media agencies can’t operate the way they did in the past, and we saw an opportunity for growth by partnering with Thump and bringing our technology to their operation.”
The technology Nunn referred to is a proprietary audience intelligence platform named Kaspar, which is due to launch in the first half of 2026.
In a press release statement, Nunn added: “Thump Media’s integration of Nunn platforms like Kaspar will be a game-changer for the firm and its clients, contributing to more precise media campaigns and stronger performance.”
According to the release, Nunn Media now employs 200 people across Melbourne, where it was founded, Sydney, and the United States, and manages more than $500 million in client billings.
Its client roster includes recent wins such as Sunrice’s media planning and buying across Australia and New Zealand, alongside Spotlight, Anaconda, Harris Scarfe, Baker’s Delight, and Melbourne Airport.
At the end of 2024, the agency acquired Sydney-based digital marketing firm Indago Digital, which has since been merged into Nunn’s international digital agency, Alley Group.
