NY moves could be good for Lowe in Australia

Tim Burrowes

October 16, 2009 1:49

A US deal involving Interpublic agency Lowe should potentially see the agency’s Australian operation part of a stronger international network.

In the US, Lowe is combining with the successful agency outfit Deutsch.

The move was announced in a message to Lowe management. In the note, chairman Tony Wright and CEO Michael Wall said: “There is little doubt that we have made great strides in Lowe NY and this latest move means that we can now set a faster pace on growth and development. The development of our global network continues and this alignment delivers the scale in the US to compete for and win more multinational clients – which in turn benefits all of us.”

Although the move does not directly affect the Australian office, local agencies rely on having a strong global network to pick up internationally-aligned clients.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.