NZ and Australia: adland’s global creative superpowers

Tim Burrowes

October 29, 2012 11:18

Australia and New Zealand are global superpowers according to a new data visualisation of international awards performance.

Reproduced with the permission of Scamp

The cartogram was created by advertising creative Simon Veksner, who runs boutique operation Scamp Creative and the adland blog Scamp.

It shows a map of the world with each country’s size represented based on how many Cannes Lions were won in 2012 per head of population.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising Simon Veksner

3 COMMENTS

bret treasure 29 Oct 12

Shouldn’t that headline read ‘Sweden, NZ, Australia’? Isn’t somebody going to say ‘punching above its weight’?

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Kiwi just returned from Stockholm 29 Oct 12

Actually, shouldn’t it just say “Sweden and New Zealand”!

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bret treasure 29 Oct 12

Yes. Also, all sporting contests should have results adjusted for per-capita participation. This would help Swedish, New Zealand and Australian self-worth.

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