Oak drinker not talking to himself, rules ASB

Three Drunk Monkeys’ aggressive Oak chocolate milk drinker makes light of people with schizophrenia, a member of the public has told the Ad Standards Board in a complaint which was dismissed.

The ad, which was partly inspired by the dangerous Don Logan character played by Ben Kingsley in the film Sexy Beast, was Three Drunk Monkeys first for the Parmalat brand.

The complaint said: “”My husband and I wish to just inform you that we both find the new Oak Milk commercial “hungry thirsty” very offensive. We both deal with people with mental health issues daily and think this commercial is exploiting those suffering with schizophrenia & bi-polar disorders.”

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