Oatly Group launches well-disguised ad on 7Plus using the pause function

December 17, 2021 10:01

Oatly Group AB has today released a “spoiler alert” function on 7Plus.

When viewers of 7plus hit pause on their television, they will get a surprise message on the screen warning them they’ve enabled their TV’s “spoiler alert” function.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics