OBM launch new ad for home builder Devine

Melbourne’s OBM Advertising has launched a campaign for home builder Devine emphasising the emotional aspect of buying a house.

OBM director Harry Corsham told Mumbrella: “It’s the difference between just building a place to stay warm and dry and acquiring a home, a place where your kids, your family belong.”

“The commercial is seeking to dramatise the distinction between the rationae stuff and the much more emotional stuff, the difference between a suburb and a community,” Corsham said.

The TVC is supported with radio spots, an online campaign, signage and a series of below the line offerings.