Octagon takes a creative turn as agency expands into new space

IPG’s sponsorship and representation agency Octagon is expanding its horizons with the formation of a dedicated creative department and developing a full-service offer for clients.

Adam Hodge, Lizi Hamer, Ben Hartman, Andrew Clark and Matt Taylor

The restructure is being put in place across the region, with the group relying heavily on its Sydney operations to drive the changes.

Adam Hodge, Octagon’s head of strategy for APAC, said the changing landscape had created an opportunity for the agency to find more ways to connect clients with consumers beyond sponsorship and celebrity and sports star endorsements.