October ad revenue drops 3.21% on last year

Four of the five commercial radio metro markets saw a drop in advertising revenue for the month of October as compared to last year. Sydney saw the greatest drop, down 4.24% to $18.7m, followed closely by Brisbane down 4.2% to $9.97m. Adelaide was the only city to see a lift, up 0.37% to $6.004m. The figures meant an average of 3.21% drop across the five city metro markets.

The announcement:

Metropolitan radio revenue has remained soft with a fall of 3.21 percent in ad revenue for October for the five metropolitan commercial radio markets, to a total of $61.967 million, when compared to the same month last year, according to figures released today by industry body, Commercial Radio Australia.

The 2012 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show total advertising revenue for October compared to the same time frame in 2011, was down in all markets except for Adelaide.