October sees ad market grow, with government spending still strong

November 18, 2013 1:12

The latest advertising expenditure numbers reveal that the market grew once again in October by 1.6 per cent or $11.3m to a total of $706.2m.

According to the latest Standard Media Index, October was the fifth straight month of growth in the advertising spend with the market up in the year to date by 1.3 per cent as it moves into Christmas.

Government spending was also still up well up for the July to October quarter seeing more than $150m spent in the run up to the Federal Election.

This is more than 200 per cent higher than last year and about 20 per cent higher than the last federal election period in 2010.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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