Office of Road Safety WA ads highlight driver distractions

Tim Burrowes

May 17, 2010 11:58

The Office of Road Safety in Western Australia has launched a campaign to bring attention to driver distractions that can lead to serious road accidents.

The “Distracted drivers are dangerous” campaign created by 303 is part of the WA government’s wider road safety “Towards Zero” strategy. Activity includes radio, TV, outdoor and online executions.

The radio and TV commercials depict what can happen to road users, such cyclists, motorbike riders and pedestrians, when a driver is distracted by texting on their phone, reading a map or talking to passengers in their car.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.