Officeworks kicks off back to school push early with ‘They grow so fast’ campaign
The school holidays may have only just begun for some, but Officeworks is already looking to the new school year with its back to school campaign.
The ad, by AJF Partnership, has been recut from last year’s campaign, but now includes the tag line “Make bigger things happen” in the final frame alongside the Officeworks logo.
The company said given the success of the 2018 campaign, it would embark on a similar media strategy, focused on an alignment with news programming, including again integrating with Nine News. This version of the campaign will also have integrations with The Project on Ten and supported activity within The Big Bash, which now screens on Seven.
Aw gee. They grow as fast as Officeworks’ profits from woke-washing and green-washing their brand by refusing to bag their customers’ purchases. Which is what it was all about in the first place: profit.