Officeworks’ brand-new TVC via AJF showing off new logo

February 14, 2022 10:05

Officeworks has launched a new brand TVC campaign, encouraging Australians to start something.

The Start Something campaign features two TVCs; one 30 and 15 second brand execution and one 30 and 15 second education focused execution. It is supported by a multi-channel national campaign running across TV, digital and social media, CRM, content, partnerships, activation, earned media and in-store.

The campaign for the first time also reveals Officeworks’ new refreshed logo which retains the iconic blue background and red dashes, part of a broader brand refresh currently underway to update the Officeworks brand across every channel. Officeworks stores in Chadstone, Box Hill and Cranbourne are amongst the first to have the new logo, with further plans for the roll out across the 167-store network.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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