Officeworks shines a light on what happens ‘out the back’ of businesses

The oft-repeated phrase “I’ll check out the back” is the centre piece of an Officeworks campaign which highlights the magic, and the battles, which happen behind closed doors.

Out the back, behind closed doors, is where people work hardest, succeed, and find things for consumers in small and medium-sized businesses, the ad says. 

According to Officeworks, the campaign, by AJF Partnership, a GrowthOps business, recognises the pivotal role small and medium businesses play in the Australian economy.