Offspring returns with just 868,000 viewers but good numbers in key advertising demographics

Tim Burrowes

May 23, 2013 10:26

The season return of family drama Offspring delivered a metro audience of 868,000 for Ten last night.

The Asher Keddie fronted comedy drama was the 12th most watched show of the evening, according to preliminary ratings from OzTAM.

It was Ten’s biggest show of the night, but some distance from when it made its premiere in 2010 with a 1.124m debut.

However, Offspring performed much more strongly in the key advertising demographics. It was third for the night in 16-39, 18-49 and 25-54.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.