Ogilvy ANZ chief creative officer departs
Ogilvy Network ANZ’s chief creative officer Toby Talbot is departing the agency this week, to find “a new challenge”.
Talbot joined Ogilvy in January 2022 as its inaugural trans-Tasman CCO. He oversaw creative teams across the business, and creative output, in both Australia and New Zealand.
During his tenure he lead initiatives including the “Return on Creativity” framework launch. Under his leadership, the agency had a “creative resurgence”, according to Reed Collins, Ogilvy APAC’s chief creative.
A sign of the times. Another respected and experienced CCO leaves the multinationals. The same is happening at the CEO level, as we’ve all been reading. The cost-cutting continues.