Ogilvy Melbourne: Mumbrella Creative Agency Review – a solid if uninspiring agency with a stable client base

The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how Ogilvy Melbourne has fared over the last 12 months.

With 330 staff, Ogilvy is the largest agency in Melbourne with an enviable client list that includes AAMI, Australia Post, BMW, Fosters and McCain. It has performed solidly if uninspiringly, seeing off challenges for its Myer and BMW accounts and winning new ones such as Bank of Melbourne and Puma. The agency ranks highest in our survey for commercial success and client stability.

But Ogilvy Melbourne itself has experienced significant change. ECD Michael Knox, who was promoted to run the creative department in May 2010, left to join Grey Melbourne the following May.

The search continues for a replacement, who has no small task to raise Ogilvy’s creative profile, not that that has seemed a priority for the agency.