Ogilvy PR appoints group MD for social arm social@Ogilvy

Ogilvy Public Relations has appointed Yianni Konstantopoulos as the new group managing director of the agency’s social arm, social@Ogilvy.

Konstantopoulos is a former vice president of strategy and business development at US digital agency Blue State Digital which implemented the digital strategy for the 2008 and 2012 Barack Obama presidential campaigns.

Kieran Moore, CEO of Ogilvy Public Relations, said of the appointment: “The digital space is one which has changed and grown enormously over the past few years and we wanted to ensure that social@Ogilvy continues to lead Australia. Yianni is well suited to help our clients fully leverage social media to build their businesses – from marketing, communications, CRM, sales enablement and shopper marketing.”

Konstantopoulos will also take on a regional role and work with the broader Ogilivy & Mather group on their approach to social media. In addition to working on both Obama’s presidential campaigns, Konstantopoulos’ resume includes stints at the National Association for the Advancement of Colored People (NAACP), the Metropolitan Museum of Art, the Ford Motor Company and the Green Bay Packers.