Ogilvy PR consults bloggers on rules of engagement

Tim Burrowes

February 28, 2011 11:52

Public relations agency Ogilvy PR is asking local bloggers for their views on its rules of engagement.

The request comes ahead of the agency adopting its US head office’s blogger outreach code of ethics.

The code includes not paying for comment, and not contacting those who say on their blogs they don’t want to hear from PRs.

However, the code does allow for bloggers being paid to offer the agency advice on a project, so long as it is not linked to what the blogger then writes.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

bloggers blogging Ogilvy PR public relations

2 COMMENTS

Mat 28 Feb 11

Not paying for comment and only contacting those happy to hear from a PR… isn’t that just common sense?

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Jess 7 Mar 11

The thing that I most dislike is when I am contacted by a company who obviously has no idea about my blog or my target market – they are just spamming tons of blogs in the hope of getting a hit.

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