Ogilvy PR hires Katherine Scott as first planning director

Tim Burrowes

January 28, 2011 10:18

Katherine Scott Ogilvy Ogilvy has become one of the first Australian public relations agencies to appoint a planning director.

Katherine Scott will become strategy and planning director across all of Ogilvy PR’s Australian brands including Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse Communications.

While the planning director role – albeit with a variety of job titles – is commonplace for advertising and media agencies, it is a rarity in PR.

Scott, originally from New Zealand, was previously associate director of British PR agency Fishburn Hedges.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.