OgilvyOne picks up Optus Business account
Optus has appointed customer engagement agency OgilvyOne to its Business account following a competitive pitch.
The telco put its Business account up for pitch last month after pitching its direct marketing account in September.
David Caspari, VP products & ICT for Optus Business, said: “Throughout the tender process we saw a number of high quality presentations. OgilvyOne’s ability to apply strategic thinking in a fast changing technology environment coupled with their depth of understanding of the B2B sector were differentiators for us. We welcome them on board at what is an exciting time for our business.”
Mumbrella understands a similar list of agencies were pitching on both accounts, including Naked, M&C Saatchi’s Lida, The Works and Archibald Williams.
