F.Y.I.

OgilvyOne wins Carlton Football Club

August 29, 2011 11:27

Carlton Football Club has appointed OgilvyOne Melbourne as its marketing agency following a five-way pitch.

The announcement:

Melbourne, August 29, 2011: Melbourne-based OgilvyOne has been appointed as the marketing agency for Carlton Football Club (CFC), following a five-way pitch held in June.

The appointment, which is effective immediately, will see OgilvyOne work closely with CFC on various initiatives, including launching its 2012 Membership drive through television and radio advertisements, digital and ‘at the game’ activity.

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