Old Spice’s scent vacation
The marketing authorities have passed a law that says every new Old Spice ad has to be reported.
So here it is.
Good, innit?
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It’s good and I can understand them wanting to hold onto something so wildly successful and brilliant. But now…?
It doesn’t feel as fresh and surprising. The smartest ads/shows/performers etc. know when to leave the stage with the crowd baying for more. For example, Ricky Gervais with The Office and Extras.
Let us not forget the lesson of Happy Days that gave us the phrase ‘jumped the shark’.
Yep, good.
Somehow though – and I can’t quite put a finger on it – it lacks something of the previous ones.
Dunno, but I think it’s just pushing the current execution that little bit too far.
It’s not that it lacks something… it’s that we expected it.
The previous campaign was so successful because we didn’t have any expectations!
Good call Achmed and the process of leaving it where it is… they say if it aint broke, don’t fix it… well if you keep using it, you’ll eventually break it.
Old Spice… potentially quite while your still ahead