Olympics and cricket only win Nine silver in Sunday’s ratings

Tim Burrowes

February 15, 2010 12:09

The sporting combo of one day cricket and the Winter Olympics wasn’t enough to win the TV ratings for Nine on Sunday.

Australia’s comfortable victory over West Indies averaged just under 1.1m for both the afternoon and primetime sessions in Brisbane.

And Nine’s coverage of the first day’s Olympic competition rated 910,000, behind both Castle and House on Seven and ten (although both started half an hour earlier).

Based on preliminary overnight metro ratings from OzTam, the night belonged to Seven:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Tony 15 Feb 10

I’m surprised no one is talking about how the Today show on Saturday was showing graphic footage of the luge competitor’s death (in repeat slo-mo, no less!). It was quickly dropped from the rest of the program. Disturbing.

User ID not verified.