Olympics helps Seven win weekly ratings, while Married At First Sight delivers strongly for Nine

Tim Burrowes

February 25, 2018 2:44

The Winter Olympics and Married at First Sight turned the second week of the official ratings year into a two-way battle between Seven and Nine.

Seven won the share battle in most of the key advertising demographics, while Nine’s relationship reality show MAFS was most watched program of the week, according to preliminary data from Oztam.

In the key advertising battleground of the 25-54 demographic, Seven had the top individual network share for the week, with an average 25.6% of the evening audience, just ahead of Nine’s 23.2%.

Ten was well behind on 12.8%, followed by ABC on 5.4% of the metro audience.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.