OMA adds Scentre Group, Hivestack and Tonic Media Network as new members

Andrew Banks

January 24, 2022 9:22

Scentre Group, Hivestack and Tonic Media Network are the latest companies to join the Outdoor Media Association (OMA).

Scentre Group and Tonic Media Network also join as members of the industry’s audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure).

Scentre Group’s in-house marketing solutions business, BrandSpace, connects brands and businesses to the Westfield audience through a portfolio of connected digital and physical touchpoints. The BrandSpace OOH media network is 100% digital, with over 1,800 full motion SuperScreens and SmartScreens across Australia and New Zealand.

Scentre Group, general manager BrandSpace, Scott Moore said: “We are excited to start 2022 as a member of the Outdoor Media Association and begin to offer brands and agencies an alternative way to quantify our audience through MOVE 1.5.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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OMA adds Scentre Group, Hivestack and Tonic Media Network as new members

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