OMA explains Move delay to agencies

Hal Crawford

May 13, 2025 10:18

The Outdoor Media Association has explained to agencies why they must wait longer for the new Move system, already five years in development.

In a Frequently Asked Questions document sent to the Media Federation of Australia’s (MFA) Outdoor Futures Council, the OMA said the system had been due to launch June 2 of this year.

“Following discussions with members, the Media Federation of Australia (MFA), and Outdoor Futures Council (OFC) we acknowledge this timing is too soon,” the FAQ read. “A new date has yet to be set.”

The fact that the new Move would be delayed had been flagged at the OMA’s Sydney conference last week. Many attendees had assumed the conference would act as the official debut of the system – previously known as Move 2.0 – but were disappointed to hear it would only be available for planning some time in 2026.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

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