OMD claims biggest billings but GroupM still largest holding company in 2015 RECMA table
Omnicom agency OMD has held off Dentsu Aegis-owned rival Carat to boast the largest overall billings for a media agency in Australia according to the latest RECMA report, Mumbrella can reveal.
The figures covering financial year of 2014-15 shows OMD had claimed billings of $1.33bn, while Carat boosted its billings by 12 per cent to $1.30bn, leapfrogging GroupM agency Mediacom which claimed $1.23m in billings.
However GroupM retained the crown for highest overall billings for a holding group claiming activity of $2.844bn across its four agencies Mediacom, Mindshare, MEC and Maxus.
what total bull
every single number in here is inflated/wrong, because its all self-submitted by the agencies, with no audit or checking process.
and because every agency knows every other agency will be inflating numbers, they inflate their own numbers too – prisoner’s dilemma
The overall staff to billings figures give a glimpse as to why people at some agencies seem a hell of a lot more stressed than others…
The saying “Size isn’t everything” springs to mind
Well said hjt. They are so baseless that I hate myself for even doing them the justice of commenting!!