OMD wins $1.2m brief for SafeWork NSW’s ‘Irreplaceable’ campaign

OMD has secured a $1.2 million media brief to deliver the next phase of Safework NSW’s “Irreplaceable” campaign, aimed at reducing workplace injuries across the state.

The initiative first launched in June under a $2 million deal with 303 MullenLowe, featuring radio, television, and online video assets.

The campaign’s theme is captured by the tagline: “You’re important at work, but at home you’re irreplaceable.”