OMD’s Simon Davies adds senior audit bureau role

Tim Burrowes

February 15, 2011 4:08

OMD’s print champion Simon Davies is to be the voice of media agencies on Australia’s auditing body.

Davies has in recent months called for greater transparency over audit numbers, warning that advertisers’ confidence was being eroded.

Davies has replaced Initiative boss Tracie Michael on the Audit Bureau of Circulations’ executive committee which steers the strategic direction of the ABC and oversees the day to day operations of the organisation.

He said: “The ABC has a long history of having excellent relationships with the advertising agency section of the media industry which I am proud to continue.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.