OMG retires m2m brand with Hearts & Science launch

Josie Tutty

February 25, 2019 10:56

Omnicom Media Group’s m2m will no longer exist in the Australian market, as data-driven marketing agency Hearts & Science officially launches in Sydney and Melbourne.

Wendy Gower, m2m Sydney managing director, will remain as MD for Hearts & Science Sydney. Managing director of m2m Melbourne, Richard Smith, will take over the Hearts & Science MD role in Melbourne.

The majority of m2m’s clients will shift over to Hearts & Science, including Hyundai, Audible, Blackmores and Hoyts.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics