OMG’s Hearts & Science launches ‘pioneering’ Renewables Ad Engine

April 10, 2024 9:27

Omnicom Media Group’s Hearts & Science Australia has launched its Renewables Ad Engine, described as a “pioneering” initiative tailored specifically for streaming ads.

The initiative reflects the agency’s commitment to sustainability and innovation, addressing the environmental impact of advertising by prioritising the reduction of carbon emissions associated with streaming campaigns.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.