Omnicom appoints Veridooh for digital out-of-home measurement
Digital out-of-home (DOOH) verification company Veridooh has been selected by Omnicom Media Group (OMG) to provide verification and measurement for DOOH ads across Omnicom Media Group’s agencies.
As part of the appointment, Veridooh will work with OMD, PHD and Hearts & Science, independently verifying and measuring all DOOH campaigns across the agencies.
Veridooh’s co-founder Mo Moubayed says the transparency offered by the measurement business is attracted OMG to the partnership.
