Omnicom buys Bruce Clay

Omnicom Media Group has bought search agency Bruce Clay.

The announcement:

Sydney, 1st July, 2013 – Omnicom Media Group today announced the acquisition of market leading, search engine optimisation (SEO) company Bruce Clay Australasia, which joins the Group’s Resolution global search network. The coming together of the two entities will create a holistic, search and digital marketing business with over 70 employees servicing Omnicom Media Group Australia and existing Bruce Clay Australia clients.

Des Odell, co-founder of Bruce Clay Australasia and now Joint CEO of Resolution Australia said “Clients want a fully integrated search service coupled with the content, social, mobile, usability, conversion and analytics solutions, needed to deliver high return search strategies. Aligning with Omnicom Media Group made perfect sense to us as we work with them already on shared clients and believe that the time is right in this market for Resolution Media to shine. The combination of smart people, depth of search expertise, world class tool-set and shared belief is something that we think will be very special for clients and all the employees under the new combined Resolution Media offering.”