Omnicom–IPG merger spotlights ‘nonsensical’ agency client conflict
In Mad Men, SDCP throws away the hard-won Jaguar in favour of Volkswagen
In Mad Men season four, one of the series’ most fractious moments occurs when SCDP drops Jaguar to pursue Volkswagen: the former won at a “morally dreadful” cost, the latter for simply more money.
Mad Men may be fiction – and set over 60 years ago – but its resonance with adland’s most pressing issues endures, and none have proved more combustible than competitive client conflict within agencies.
Over the last six decades, client conflict has shaped some of the industry’s most seminal upheavals.
