Omnicom Media Group wins Diageo’s global media account, including Australian business

Diageo – one of the world’s biggest advertisers and the parent company of alcohol brands including Johnnie Walker, Smirnoff, Bundaberg Rum and Baileys – has shifted its global media account to Omnicom Media Group’s (OMG) PHD.

As part of the appointment, OMG will take responsibility for the Australian account, a market previously handled by Publicis agency Spark Foundry. Globally, the bulk of the business globally sat with Dentsu Aegis Network’s Carat.