On sleep deprivation, anxiety, and the professional shadow of a doubt
Adland has an problem, and its one that’s been flying under the radar for far too long. Zenith strategist Shann Biglione explains.
I’m typing this today after yet another restless night. Not a late one (I usually go to bed fairly early), but one interrupted constantly, and which abruptly ended around 4:30am with no sign of extra sleep.
I know I’m not alone, and see many of my colleagues suffering the same, some more openly than others. I’m, unfortunately, not special. Maybe a norm, even.
Being tired comes with a baggage of side effects which are dangerous to everyone’s professional and personal ambitions. Exhaustion clearly makes you more negative and grumpy, leaving all the glasses half empty. Maybe a great deal of my dissatisfaction (and subsequent ranting) with my industry even comes from my lack of rest.
What a great article, very honest and something I can relate to. Thanks for sharing it with us.
A management consultant and strategy director advising brands, CMOs and executives… but doesn’t know the difference between “too” and “to”. God help us.