One brand, synergies and ‘high priority’ contracts: What happens next in the APN Outdoor and JC Decaux merger
Consolidation across marketing and sales, re-badging APN Outdoor assets and educating agencies are among the priorities for newly promoted JC Decaux Australia and New Zealand CEO, Steve O’Connor.
O’Connor, who was announced as CEO of the combined APN Outdoor and JC Decaux business on Friday, admitted the process would be difficult and slow in parts.
O’Connor will focus on synergies, re-badging and complimentary assets
Congratulations to Steve. That’s got to be a very important, not to mention popular and well deserved appointment, for the task of merging of these two entities and future success. Well done Steve.
Agreed Robbo !
The new entity is in great hands !
Good to see such a highly respected gentleman of the industry still finding time, when appropriate passing constructive or congratulatory comment on industry matters. Pretty sure Merchant and Partners opened their doors as a buying house in 1974 and 1 of the founders still kicking goals after 45 years almost. Schooner was pretty cheap at Surry Hills in those days, i remember making sales calls late arvo and just had to have the 1.
Well done Steveo