One third of Australians will view advertising in exchange for good-quality news, Galaxy Research suggests

Zoe Samios

June 5, 2017 5:44

A third of Australians would be ‘happy’ to view advertising if they received good-quality news, a new study conducted by Galaxy Research has revealed.

Commissioned by PR agency Red Agency, the report showed 32% of Australians would view advertising to receive good-quality news, while Millennials were most likely to say consumers should pay for access to quality news content.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

James Wright quality journalism Red Agency

1 COMMENTS

Al 6 Jun 17

I know there’s more to the a story than this… but wouldn’t a more apt header be “Two-thirds of Australians reject current model of advertiser-funded news, and the vast majority also refuse to pay for quality news”?

User ID not verified.