One third of marketers plan product launches in three months, research reveals

Only 25% of Australian marketers are planning product launches seven to 12 months ahead of time, while 32% are planning two to three months ahead, new research has revealed.

The 2016 Launch Marketing Report, commissioned by agency Five by Five, revealed Australian marketers were more likely to spend between two to three and four to six months (33%) planning a product launch.

However, the study, which involved in-depth interviews with senior marketers from the United Kingdom, the United States and Australia, showed local marketers were more likely to plan ahead, with 21% of UK marketers and 22% of US marketers planning launches across the seven to 12 months period.