One year of Special PR: Agency heads reflect on first year of business
Special PR celebrated its first birthday last month, so Mumbrella’s Lauren McNamara sat down with managing director, Alex Bryant, and creative strategist, Kate Wilkinson, to reflect on the year that was, the present that is – including a new hire this week, and the future that will be.
The first year of Special PR Australia has truly flown by. And what a year they’ve had.
Having delivered projects across earned media, influencer, events and activations for the likes of Pepsi, Red Rock Deli, Smiths, Uber, Uber Eats, Mutti, Coopers, MACq0, and the Dylan Alcott Foundation, it has really, really been a huge foundational year.
Alex Bryant – who says she had long been an admirer of Special’s creative work – says the agency often had the understanding and thinking needed for earned creative and PR, so when she and Wilkinson joined to start the dedicated PR agency, it felt very natural.
If the agency is integrated why call PR out as something different? Genuinely curious.