OneMusic signs Digital Minds Group for digital media and SEO work
Digital Minds Group has signed on for SEO and paid digital media management duties for OneMusic – a licensing initiative from PPCA and APRA AMCOS.
The announcement:
Independent agency Digital Minds Group, has been appointed to manage the Paid Digital Media and SEO for OneMusic, a joint licensing initiative of APRA AMCOS and PPCA.
OneMusic licenses the public performance of musical works and sound recordings in Australia. They are passionate about the impact of music in business and the cultural impact on our daily lives. Australian and global music creators who own the music in OneMusic’s repertoire are paid royalties from the licence fees OneMusic collects on their behalf. These royalties sustain their careers and help to create more music.
Kirsty Davison, chief marketing officer for APRA AMCOS, said “Digital continues to be at the core of our business focus and prioritisation for OneMusic in a complex and ever-changing landscape. We were impressed by the demonstrated track record and metric-based approach Digital Minds Group demonstrated and we’re excited to embark on this partnership together and drive growth and scale for the benefit of our music creators”.
Lija Wilson, general manager, Digital Minds Group echoed the sentiment. “This is a fascinating opportunity and category and we feel very privileged to have been awarded this opportunity to support the OneMusic team on this next phase of growth and diversification through our specialisations across SEO, Paid Digital Media and Performance Creative,” she said.
Source: Digital Minds Group
