F.Y.I.

Onepartners wins Sensodyne

February 25, 2011 10:58

Pharmaceutical and healthcare product company Glaxo Smith Kline has appointed communications agency Onepartners to handle its toothpaste brand Sensodyne.

The announcement:

GlaxoSmithKline brand Sensodyne has appointed integrated communications agency Onepartners as its lead digital agency.

Onepartners, which won GSK’s Macleans digital business the end of last year after a five-way pitch, will initially develop campaigns covering web development and digital advertising across a range of brands including Sensodyne, Pronamel, Polident and Biotene. The appointment encompasses all digital elements including social media and mobile marketing.

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