Online ad sector resists general advertising downturn, says IAB

May 27, 2019 5:28

Online advertising has continued to climb in Australia despite the general downturn in the market, says the IAB Australia in its latest survey of the local market.

The report, prepared by PwC for IAB Australia, found online ad revenues increased 4.9% year on year to reach $2.2bn for the first quarter of 2019.

Click to enlarge

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

1 COMMENTS

Insider 28 May 19

It’s interesting that OOH keeps growing against the downturn as well. This is a huge opportunity for the consolidated landscape to work together to keep growing the market and drive innovation.

User ID not verified.