F.Y.I.

Online advertising exceeds $1bn in one quarter

November 18, 2013 12:42

According to the IAB Australia’s Online Advertising Report produced by PricewaterhouseCoopers, online advertising continued to grow strongly in the September 2013 quarter, exceeding $1 billion.

The announcement:

Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report (OAER) which is produced by PricewaterhouseCoopers (PwC) and was released today.

Display advertising was the biggest growth area according to the Report, recording 41 percent growth year on year to reach $295.6m in the September 2013 quarter, while Classifieds recorded $193.7m and Search and Display $527.4m. Search and Display now represent 52 percent of the total online advertising market, general display 29 percent; and classifieds 19 percent share.

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