Online advertising spend up as video gets an Olympic-sized boost

Nathan Jolly

November 27, 2024 8:57

Online advertising spend is up for the September quarter, driven by increased video spending during the Olympics.

Expenditure during the September quarter increased 12.1 % year-on-year, according to the IAB Australia Internet Advertising Revenue Report prepared by PwC Australia.

Total advertising expenditure for the quarter was $4.2 billion, with the video market enjoying a 19.5% increase year on year, making up $1.15 billion of the spend.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.