Online display and classifieds ‘now worth $1.6bn’

August 12, 2013 10:58

Online advertising expenditure in 2012-13 compared with 2011-12

Online display revenue in Australia rose to $954m and online classifieds to $707m in the last financial year, new figures from the Interactive Advertising Bureau suggest.

The figures are up on last year with display up 12 per cent, from $853m in 2011-12, and classified revenue up 10 per cent from $643m.

According to the PWC-compiled report, total online advertising expenditure in Australia hit $3.6bn for the financial year ending 30 June 2012, up of 14.6 percent on 2011-12.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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